Moving Beyond Keywords to Make Visual Search Smarter: How AI Understands Creative Intent | AEM Community Blog Seeding

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Moving Beyond Keywords to Make Visual Search Smarter: How AI Understands Creative Intent by Scott Prevost

Abstract

Most visual creations start with a search—for images, colors, fonts, and inspiration—but search has always felt disconnected from the creative process. It can be tedious and time-consuming to translate brilliant, imaginative ideas into words. Search terms rarely convey the aesthetics and emotions at the heart of a creative idea – which can make image search become a mind-numbing task when it should be inspiring.

That’s why we’re using our artificial intelligence (AI) and machine learning technology, Adobe Sensei, to fundamentally change the nature of search and help make creative visions a reality.

What AI-powered search can do, and what it means for creativity
With deep learning, we’re training our search algorithms to better understand images to recognize objects—like cars, cats, humans, or even the Eiffel Tower—as well as colors, composition, style, and mood. Then, we break it all down so people can search for any of these aspects, or combine search terms and components from multiple images.

The result is a search that doesn’t just find something similar to a keyword or image—it finds something similar to the exact elements that are most meaningful to the searcher. Ultimately, search captures nuance and creative intent.

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Moving Beyond Keywords to Make Visual Search Smarter: How AI Understands Creative Intent

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