Here are my comments
What parameters do you look for today to assess the re-usability of an asset?
Flexibility & Adaptability – The ability of the asset to be easily customized for different contexts, campaigns, and platforms.
Metadata & Tagging – Well-structured metadata and relevant tags that enhance search-ability and categorization within AEM.
Versioning & Variants – Availability of multiple versions, resolutions, and formats for different use cases (e.g., social media, print, web). Example, producing complete set of rendition catering to all possible channels just uploading an image once.
Localization Readiness – Whether the asset can be efficiently localized for different languages and markets without extensive modification. Possibility to use AI dynamically to adapt localization to the source asset
Compliance & Brand Consistency – Ensuring the asset aligns with brand guidelines, legal requirements, and licensing agreements.
Interoperability – Compatibility with other digital tools, such as Adobe Creative Cloud, DAMs, and CMS platforms.
How do you measure those parameters?
Asset Usage Tracking – Monitoring how often an asset is used across different projects, teams, and campaigns within AEM.
Content Performance Analysis – Using analytics tools (e.g., Adobe Analytics, Google Analytics) to track engagement, views, downloads, and conversions. Assets Insights and reports.
Search & Retrieval Efficiency – Analyzing search logs (Insights) to determine how easily users find and access assets within AEM.
Localization & Adaptation Effort – Measuring the time and resources required to localize and modify assets for different markets.
User Feedback & Ratings – Collecting feedback from teams on the asset’s usability, effectiveness, and relevance for different use cases
What metrics do you use to measure the value of an asset?
ROI on Asset Creation – Comparing the cost of asset production to its reuse rate and overall business impact.
Time Saved by Reusing Assets – Measuring the reduction in production time when teams repurpose existing assets instead of creating new ones from scratch.
Brand Consistency Score – Evaluating how well the asset contributes to maintaining a uniform brand identity across channels.
Engagement & Conversion Rates – Tracking how the asset influences user engagement, click-through rates (CTR), and conversions.
Download & Usage Frequency – Assessing how often an asset is accessed, downloaded, and used across different projects.
Cost Savings from Localization Efficiency – Measuring the reduction in costs when an asset is designed for easy localization.
