The retail industry is competitive. To keep pace with our competitors, we need to exceed our customers’ constantly evolving expectations.
Never has this been more true than during the coronavirus outbreak. As one of the UK’s largest online retailers, our customers are relying on us.
It’s crucial to get our digital messaging just right. We’ve always strived to create the best user experiences for shoppers, which seamlessly translates across all digital channels and devices.
We want our communications to be empathic and they have to relate to customers on a personal level to be effective.
We’ve reflected everyday customer challenges in our content, curating unique shopping experiences that are useful and relevant, such as:
1. Weekend ideas
2. Sports and leisure from the home
3. Gardening inspiration
4. Women’s wardrobe upgrades
Why Creative Cloud and XD are game changers
We keep our design patterns, components, photographic assets and logos within Creative Cloud, which has allowed us to switch to remote working with ease.
Our design system is an Adobe XD document that’s shared across the design teams via the cloud, so we’re always confident that designers have all the latest versions of the assets they need. Any change we make pushes to the latest versions across all designers in real-time. XD allows our teams to design at scale, react efficiently and prototype user journeys for key stakeholders via one link.