In early January 2022, Adobe announced that Adobe Analytics' Reports & Analytics is headed towards an "end-of-life" by the end of 2023. What does this mean and how can you be best prepared?
What Is "Reports & Analytics"?
Reports & Analytics is the name of Adobe Analytics’ default reporting ecosystem, where you can navigate and find your data in the system (outside of Analysis Workspace):
With the advent and rise of Analysis Workspace as Adobe Analytics’ primary reporting and utilization area, many of the features of Reports & Analytics have become duplicative, which is why Adobe is moving Reports & Analytics towards end-of-life.
In the words of Adobe from their announcement:
"Over the past six years, Reports & Analytics functionality and capabilities have been moved to Analysis Workspace and a threshold of workflow parity has been reached."
Within Analysis Workspace, you can access a similar reporting interface as with Reports & Analytics by toggling on the "New landing page" item in the bottom left of the screenshot below:
""analysis workspace 2"
When Is the End of Adobe Analytics?
To understand what’s happening, let’s first understand the terminology that Adobe is using in this situation. In their announcement, they announced four key dates to keep in mind here for Reports & Analytics