As we discussed in a previous article, focusing on Time to Value is a critical piece that many people often ignore or don’t realize the benefits that can be gained. Rather than focusing on delivering a complex project that is everything your marketing team ever imagined, instead break it up into smaller pieces that allow you to start succeeding with the marketing goals early. This is what Adobe’s Digital Foundation Blueprint is focused on.
Adobe Experience Manager is the premier content management system for medium to large scale organizations. Its toolset is vast and varied to accommodate a wide variety of marketing goals. However, just because you purchased AEM doesn’t mean that it is going to work perfectly and that you will start gaining value from it “out of the box”. It needs to be set up in the right way before you can begin to realize its potential value. This flexibility can sometimes lead to complex and lengthy implementations because so much must be configured in order to accomplish the intended goal of being able to reach customers through a variety of channels, not to mention analyzing traffic data and usage patterns through Adobe Analytics, or personalizing the content through Adobe Target.
Many organizations will be concerned about how long it will take them to start to see any value from their AEM purchase. Others worry that it can take so long to get implemented that the software is already out of date by the time their marketing teams are using it. These are good things to consider. What you might consider asking yourself is, how can I succeed with AEM now?
Because it can be so difficult to get the most value out of AEM quickly we’ve made a list of techniques and things to consider to help bring down your time to value: