Help Required - Destination Match Rate



Hello all,


We opened new destinations last week on our Audience Manager Account.

3 destinations were opened: Facebook (URL), Google Ads (URL) and Bing (device-based) - only Bing has been opened by Adobe in back-end.


However, we've noticed that the matching rate remains at zero on every segment configured with these destinations. The segments are being populated every day since a week now, with around 4000 new devices per day.


My question: does it mean that the matching rate requires a minimum of volume before being displayed ?

Or does that mean that our destinations are not well implemented ?

At the moment we can't see any data in our Facebook / Google Ads / Bing accounts.


Many thanks,



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