As companies accelerate to digital, they are seeing an increase in customer expectations for richer, personalized customer experiences. This requires companies to rethink their work and digital asset management processes and capabilities needed to deliver consistent and relevant content quickly.
In an attempt to support this new way of working, companies inadvertently create a digital work crisis where functions and teams are disconnected, content is stale, inaccessible and trapped in silos, and work processes are analog. Instead of being empowered, employees end up wasting a lot of time on clumsy processes and searching for information.
At Adobe, we are on a mission to help you get quality work to market faster. With Adobe Workfront & Adobe Experience Manager Assets, we’ve already helped the world’s largest brands regain control over the complex work behind their digital experiences. For new Workfront customers, we are introducing a seamless integration between our lightweight digital asset management solution, Adobe Experience Manager Assets Essentials and Workfront.