Exploring Opportunities for AEM-driven Digital Transformation in Enterprise Environments

[rohankalra]

I’m currently working with Samsung India on large-scale digital experiences and have seen first-hand how AEM can transform enterprise-level platforms into highly engaging, scalable, and future-ready ecosystems.

We have a large, diverse team capable of handling complex and high-traffic projects. Our team is currently running samsung.com across multiple countries, and our members come from different parts of the world, collaborating from India. This global exposure has helped us understand varied market requirements, localization needs, and high-quality delivery standards.

I’m curious to learn from the community — how do you approach identifying and onboarding new projects or partners that could benefit from AEM migration or upgrades?

Specifically:

• How do you showcase the business value of moving from a standard CMS to AEM?
• What success stories or metrics have helped you convince stakeholders?
• Are there innovative engagement models or proof-of-concept approaches that have worked well for you?

I’d love to exchange insights and also explore possible collaborations where our AEM expertise and global experience at Samsung India can add value.

Looking forward to your ideas!

[TarunKumar · Accepted solution]

Hi @rohankalra ,

Few points which you can consider for Identifying and onboarding new projects or partners for AEM (Adobe Experience Manager) migration:-

    1.  Should your application heavily rely on digital content management.

    2.  Evaluate the technical and financial feasibility of migrating or upgrading to AEM.
    3.  Provide a clear analysis of the return on investment, highlighting the benefits of AEM migration or upgrades.

    4. Offer demos or pilot projects to showcase the capabilities and benefits of AEM. You can also showcase some existing site which are based on AEM

I can list down some key benefits:

1. Improved Content Management:
- AEM provides a centralized platform for managing digital content, making it easier to create, edit, and publish content across multiple channels.

2. Enhanced User Experience:
- With AEM's robust personalization and targeting features, organizations can deliver tailored content to users, improving engagement and satisfaction.

3. Scalability:
- AEM is designed to handle large volumes of content and traffic, making it suitable for organizations of all sizes and allowing for growth without performance issues.

4. Integration Capabilities:
- AEM seamlessly integrates with other Adobe products and third-party tools, enabling a cohesive digital marketing ecosystem.

5. Efficiency and Productivity:
- The platform's intuitive interface and automation features streamline content workflows, reducing the time and effort required to manage digital assets.

6. Multi-Channel Delivery:
- AEM supports content delivery across various channels, including web, mobile, and social media, ensuring a consistent brand experience.

7. Analytics and Insights:
- AEM provides built-in analytics tools that offer insights into content performance, helping organizations make data-driven decisions.

8. Security and Compliance:
- AEM offers robust security features and compliance with industry standards, protecting sensitive data and ensuring regulatory compliance.

-Tarun