Content automation brings the power of Adobe Creative Cloud to Experience Manager Assets giving marketers the ability to automate asset production at scale, dramatically speeding the creation of variations
Join me live with returning guest, Alex Thiers, Senior Product Manager, as we walk through this new innovative way to give marketers Adobe Creative Cloud editing abilities from the easy-to-use interface of Experience Manager Assets. It frees marketers from reliance on their creative teams and gives them the ability to automate asset production at scale, dramatically reducing the resources spent on creating image variations.
With content automation, powerful Photoshop and Lightroom editing services are accessible directly within the DAM, allowing marketers to do tasks like retouching, auto-tuning, auto-straightening, and background knockouts, without the technical know-how of Creative Cloud apps. This greatly reduces time spent on repetitive editing processes and gives non-technical users the ability to quickly and easily produce variations on the fly, saving countless hours and budget.
Alex Thiers - Senior Product Manager, AEM, Adobe