Within Adobe Experience Manager there are a number of methods to share assets with users. From a quick glance, Brand Portal and Asset Share Commons both seem to basically do the same thing, provide assets stored in your AEM Assets to users without allowing them access to items that should be protected. Both options are meant to be simple in setup so that the implementations are minimal. But what is the difference between the two systems? Let’s layout what each is so that an informed decision can be made. What is Brand Portal? Brand Portal has been described as a secure, turnkey cloud service for on-demand asset distribution to internal teams, external partners, agencies, and resellers. Adobe’s overview of Brand Portal describes it as a tool that can “easily acquire, control, and securely distribute approved creative assets to external parties and internal business users across devices”, indicating that it will quickly and cost-effectively improve asset sharing efficiency, accelerate time to market, and reduce non-compliance and risk.