COVID-19 isn’t done spoiling Fall plans, and now it’s casting a long shadow over the upcoming holiday season. Uncertainty around the course of the pandemic, supply chain interruptions, and shipping costs could all pose significant challenges as retailers ramp up for this year’s Black Friday, Cyber Monday, and beyond.
But it’s not all bad news. Retailers have weathered this storm before — and learned valuable lessons. Since the pandemic began in 2020, numerous retailers have offered curbside pickup and buy online-pickup in-store (BOPIS) shopping options while expanding their ecommerce offerings. Retailers have also become more agile and have the knowledge and experience to quickly pivot in response to shutdowns and other safety restrictions.
To help retailers prepare for another pandemic-era holiday season and capitalize on what they’ve learned so far, we’ve developed an ecommerce playbook for navigating the most likely logistical disruptions. These recommendations are grounded in findings from Adobe’s Digital Economy Index (DEI), which captures data from more than one trillion website visits across 100 countries.