Digital customer experience has become a top-three growing priority, according to Forrester’s April 2020 COVID-19 Service Provider Pulse Survey. As companies look to deliver more personalized, engaging (and lower-cost!) experiences on their digital channels using assets like video or even 3D renderings, an increasing number have turned to digital asset management (DAM) to better manage the creation, production, and distribution of these types of rich media content. It’s a critical element of digital experience (DX) delivery and a core component of the modern digital experience stack (see graphic below).
We recently interviewed 15 enterprises to hear their DAM best practices and lessons learned. Organizations focused on three key areas to make their DAM selection and deployment a success