In this post, Adobe Experience Platform introduces the fourth in its series of Digital Experience Blueprints — a whole new way to learn and understand how you can use its technology to build incredible customer experiences in real-time.
The challenge in creating incredible customer experiences isn’t a lack of data. Architecting an amazing experience should be easy with all the customer data enterprises collect today. Yet doing so remains an elusive goal for many not because they don’t have the data they need, but because they cannot get that data into the right place at the right time and in a way that allows them to fully leverage it.
Every day, customers interact with a brand, whether on the web, a mobile app, or in a physical store. A company is collecting these behavioral and personal data from these channels then storing it in multiple databases and systems throughout the enterprise. Building the 360-degree view of the customer enterprises need for effective and personalized customer experience management simply is not possible without a way to unify their data.