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Content Marketing with CQ5/WEM

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My company is new to Adobe CQ5/WEM. We are a large software company with a deep portfolio of products and complex matrix of target audiences. I'm on the content side (not tech side), and am looking for ways that CQ5 can help us automate the production of topic-specific Web "experiences" -- kind of like e-newsletters?? -- that can be used as content assets for outbound marketing, as well as inbound  marketing.

What products/add-ons/features of CQ5 can help us do this? I'd appreciate someone pointing me to resources to read about how others have done this.

Thanks!

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