As a global community, we find ourselves navigating uncharted waters, where we have had to adapt and find new ways to interact with each other exclusively through digital channels. It would seem that we have made a seismic and permanent shift towards embracing the power of digital communication and virtualization. With all these changes, how do marketers evolve? How do brands stay in touch with their customers and build strong relationships, in spite of the physical separation that has become a part of our collective realities?
Adobe recognizes content is the lifeblood of the digital experience. Understanding content and how customers’ interact with it is the key to finding better answers to the quintessential questions marketers grapple with: the “who”, “what”, “when”, “where”, “how”, and “why” of engaging with their customers. In this digital-first world, these questions are more important and relevant than ever before.
Content intelligence may be the answer. It’s a key capability that customers can employ to transform how they work with content. It allows them to form a deep understanding of their customers’ preferences and by doing so, personalize how they interact with each and every one of them, resulting in stronger relationships.
In this article, we outline how we are bringing the power of Adobe’s content intelligence natively into our Digital Experience products, specifically Adobe Experience Manager (AEM), with the creation of a robust extensibility framework which allows the application of AI precisely where it’s needed in the asset workflows. Done right, AI can be transformational — but the key is to get the packaging and features of AI spot-on so that it can best augment the effectiveness of our marketer customers.