Leveraging marketing content to stand out against the competition, and influence buying decisions, is becoming increasingly challenging. As demand escalates, deploying compelling content with speed, agility, and accuracy can lead to disjointed workflows within organizations.
Who is assigned to edit the photos? Does marketing or operations have the final approval? How do we source the copy for this asset? When the content is complete, how do we push this live on our website?
Having a well-orchestrated workflow, from intake to delivery, has to span across an organization to gain visibility into the full life cycle of work. Using a tool to manage workflows is the first step to streamlining processes and increasing speed to market. However, I would encourage you to think about not only how you can improve work processes, but how these work processes are intrinsically linked to asset management.
Adobe Experience Manager (AEM) and Adobe Workfront are two tools that connect the creative and technical processes to become one efficient system. AEM is a robust web content management system responsible for delivering and managing content across all digital channels. Workfront is a work management tool meant to empower enterprises to streamline intake, manage demand, and align work to strategy in a single place.
How Do Adobe Experience Manager and Adobe Workfront Work Together?
From mapping out a complete personalization strategy to assigning assets to various stakeholders, Workfront is where you manage workflows across an organization. Within Workfront, projects can be used to instruct teams to gather details for deliverables, marketing materials, and assets. Stakeholders can be tasked with making changes and approvals within the project, keeping all communication in Workfront.