This blog details a single implementation or customization on Adobe Experience Platform. Not all aspects are guaranteed as general availability. If you need professional guidance on how to proceed, then please reach out to Adobe Consulting Services on this topic.
We have been experiencing global new trends in customer experience since early 2020. Retailers, in particular, have had to adapt to new safety and security public health requirements while committed to delivering exceptional customer experience.
For example, real-time offers from anywhere are imperative to offer the customers the best value as well as delightful interactions. Web, mobile, and curbside shopping must be seamless.
For CIOs and CMOs, actionable reporting and real-time data science insights have become mission-critical to deliver these new and improved customer experiences in these extraordinary times.
The customer highlighted in this blog had reporting needs for online and offline marketing. The data that retailers need to correlate revenue per household was in silos. Thus we needed a better understanding of their marketing spend and ROI.
For marketing campaigns, how do you get the right attribution so the retailer can improve and plan for the next campaign?
It’s about the ability to activate omnichannel for campaigns at scale and understand the behavior at the household level. Furthermore, the need was there to target and personalize based on the individual and household.