Blueprint for Web Personalization Using Adobe Experience Platform Real-Time Customer Profile | AEM Community Blog Seeding

Avatar

Avatar
Establish
Community Manager
kautuk_sahni
Community Manager

Likes

1,200 likes

Total Posts

6,394 posts

Correct reply

1,147 solutions
Top badges earned
Establish
Coach
Originator
Contributor 2
Contributor
View profile

Avatar
Establish
Community Manager
kautuk_sahni
Community Manager

Likes

1,200 likes

Total Posts

6,394 posts

Correct reply

1,147 solutions
Top badges earned
Establish
Coach
Originator
Contributor 2
Contributor
View profile
kautuk_sahni
Community Manager

26-11-2020

BlogImage.jpg

Blueprint for Web Personalization Using Adobe Experience Platform Real-Time Customer Profile by Jaemi Bremner

Abstract

In the first post of this series, Adobe Experience Platform introduces Digital Experience Blueprints — a whole new way to learn and understand how you can use its technology to build incredible customer experiences. In this post, we introduce our second Blueprint, Web Personalization.

Web personalization with Adobe Experience Platform involves the use of Real-time Customer Profile segments enriched with your company’s data, Adobe Analytics data (optional), & Adobe Audience Manager data (optional) to personalize web experiences with Adobe Target.

While most brands can offer personalized experiences using behaviors tracked on a single device, it is far more challenging to deliver them across each web-enabled touchpoint a customer may use across devices. This challenge arises from one or more of the following problems:
1. Cross-device behavior is not linked.
2. Offline data is not linked to an online profile, or if it is, the data transfer is too slow to be useful.
3. Offline profile data is not consistently shared with web systems.

Read Full Blog

Blueprint for Web Personalization Using Adobe Experience Platform Real-Time Customer Profile

Q&A

Please use this thread to ask the related questions.