Share profile and audience changes and events in streaming or batch from Real-time Customer Data Platform to enterprise data stores and applications. These profile and audience events can be used to initiate a sales or support action to the customer such as following up on an abandoned application process or webinar registration or to update enterprise applications with the latest customer attributes and intelligence from Real-time Customer Data Platform. Use Cases Profile and audience activation to cloud storage destinations, or streaming destinations for enterprise tracking, storage, analysis, and activation of customer data and insights.
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