Learn how Adobe Experience Platform combines both streaming and batch data into one data workflow that supports both analytical and operational workloads, reducing complexity and eliminating latency to deliver real-time personalized experiences at scale.
Adobe Experience Platform is rapidly transforming the way brands interact with their customers with an open, intelligent, and real-time platform for customer experience. The ability to extensible, and holistic platform capable of combining data across the enterprise to power real-time profiles enhanced through experience intelligence and governance, and activates these profiles to deliver real-time personalized experiences at scale.
Building the ability to ingest batch and streaming data into a single platform to power new capabilities
In order to bring the customer profile, activation side of the brain, and the analytical workload side of the brain together within the platform, we first had to solve the problem of how to get very different types of data into the platform. We had to think about streaming data and how to ingest near real-time event-based data, customer attribute-based data, audience membership, as well as the identities associated with those records. With the batch methodology, there were analytical workloads required to get the data into the same system.