Before you begin your Adobe Experience Manager launch, everyone who has a stake in the project should know what your top three KPIs are and why they matter.
The right KPIs will help you get more value from Adobe Experience Manager
In a 2018 study, IDC analyzed the business value several large companies saw when using Adobe Experience Manager. On average, the organizations using Experience Manager Sites had improved the productivity of their digital experience teams by 23%, decreased the time required to make minor editorial changes by 64%, and increased site visits per month by 10%. The companies using Experience Manager Assets increased the productivity of their digital assets teams by 19%, shortened the creation time for new assets by 47%, and reduced the time to launch for marketing campaigns by 20%.
To realize the same dramatic gains, your organization needs to have clear goals for your Experience Manager implementation. And you need to have KPIs that help everyone stay focused on those goals.
In assessing your KPIs, make sure that:
The KPI specifically relates back to the solution (Experience Manager).
The KPI is closely tied to a goal that the executive team deems critically important.
That goal directly support a business objective championed by at least one C-level executive.
You have the baseline data you’ll need to compare the current situation with the results you’ll see after your Experience Manager launch.
The KPI will track something that can feasibly be measured at regular intervals.
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