Adobe Summit 2024, AEM Session | S404 Best Buy: Scaling content with DAM, Now and in the Future

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Session Details

Create once and use everywhere” is the name of the game when it comes to efficiency. Getting there requires the stepping stones to scale content to meet today's market demands. Learn how Best Buy increased content velocity with cutting-edge data asset management (DAM) technology to manage, control, and govern assets across the organization. In this session: -> Empowering users to access and reuse assets to improve customer experience with consistent messages across channels -> Scaling with one DAM for different groups and use cases while accounting for constant market changes A look into the future to address marketing agility and democratizing content creation

Session Schedule

26th March, 2024 | 2:30 PM - 3:30 PM

Speaker(s)

Shelly Chiang - Adobe & Stacy Aase - Best Buy

Moderator(s)

Adobe

Content Track

Content Management

Session Registration URL

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