With the evolution of digital technology, many people are consuming online content on a multitude of environments ranging from desktops to mobiles to wearables. Additionally, there is demand on content creators to work at increasing velocities. In this scenario, an enterprise seeking an online presence needs to be equipped to efficiently engage with their customers across multiple environments. Creating content that can engage with a customer is a non-trivial task. And once the content is available, it is equally challenging to deliver it in the right manner based on the way it is consumed. Transforming the content in the dynamic online world to its multiple forms, is a time consuming and laborious task.
Furthermore, a KPI driven approach requires the marketer to manually obtain data from Adobe Analytics and analyze it to determine the best order and placement of content. Smart Layout automates the retrieval of KPI data from Adobe Analytics filtered by segments, and uses Artificial Intelligence to optimize the order and placement of the content within a category page.