In this lab, we will be integrating AEM with Adobe Analytics and Adobe Target. In doing so, we will leverage Adobe I/O and Launch, by Adobe. We will use Adobe I/O as it is the new centralized hub for integrations into Adobe’s products and technologies. We will use Launch because tag management enables marketers to easily connect and manage their Experience Cloud and third-party solutions without developer intervention.
Integrating these solutions will provide us with the following value:
• We will be able to leverage all of the value of the Adobe Target, Adobe Analytics, and Adobe Launch solutions on our website.
• We will be able to publish Experience Fragments, reusable blocks of content, from Adobe Experience Manager to Adobe Target to use in our personalization and optimization activities.
• We will be able to view performance metrics for our web content directly in the AEM UI. This allows our content authors to have access to analytics data even if they have not been trained in or do not have access to Adobe Analytics.