It is an honor for Adobe to be recognized as a Leader in the Gartner Magic Quadrant for Personalization Engines for the fourth consecutive year. At Adobe, we believe that this report is an indication of the critical role a personalization program plays in a brand’s relationship with new visitors and loyal customers across the entire customer journey, beginning at first touch and extending into customer service and support. As consumers grapple with new digital experiences while looking for better and safer ways to engage in stores, branches and resorts, personalization can set a brand apart from the competition when it comes to creating exceptional relevant experiences and achieving customer loyalty.
Recognized as a leader in the Gartner Magic Quadrant for Personalization Engines is a testament to the success our customers and partners have achieved using Adobe Target to delight their customers and drive business results. Adobe Target is the product of choice for more than 60 of the top Fortune 100 companies — leaders across retail, automotive, financial services, media and publishing, healthcare and many other industries. These companies are continuing to deliver successful, dynamic personalization programs at scale, with one out of every six activities driven by unique built-in AI-powered capabilities.