t is an honor for Adobe to be recognized as a Leader in the Gartner Magic Quadrant for Personalization Engines for the fourth consecutive year. At Adobe, we believe that this report is an indication of the critical role a personalization program plays in a brand’s relationship with new visitors and loyal customers across the entire customer journey, beginning at first touch and extending into customer service and support. As consumers grapple with new digital experiences while looking for better and safer ways to engage in stores, branches and resorts, personalization can set a brand apart from the competition when it comes to creating exceptional relevant experiences and achieving customer loyalty.
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