Adobe named a Leader for fifth consecutive year in 2022 Gartner® Magic Quadrant™ for Digital Experience Platforms | AEM Community Blog Seeding

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Adobe named a Leader for fifth consecutive year in 2022 Gartner® Magic Quadrant™ for Digital Experie... by Steve Hammond

Abstract

Gartner published their fifth Magic Quadrant for Digital Experience Platforms, and for the fifth time in a row, Adobe has been named a Leader. This year, Adobe was positioned highest and furthest to the right for both the Ability to Execute and Completeness of Vision.

At Adobe, we believe in providing the most comprehensive solutions and services for companies to elevate their customer experiences by delivering personalization at scale to drive conversions and accelerate their digital business. We also offer market-leading technology in areas critical to customer experience.

Here are just a few of the Adobe differentiators we believe motivate customers to adopt Adobe Experience Cloud for their Digital Experience Platform:

Integrated Insights and Action — Adobe can mix, match, and analyze data from anywhere in the customer journey and translate that data into insights that can be actioned automatically to drive personalization in an instant.

AI/ML — Adobe Sensei is native within each Experience Cloud application, amplifying the ability to gather, predict and act on customer insights. It’s AI that’s purpose-built for customer experience.

Content — Personalization is irrelevant without content. Adobe is the undisputed leader in content with integrated content creation, asset management, content personalization, and streamlined workflows that deliver experiences at the scale and quality customer's demand.

Scale and Breadth — Adobe accesses, informs, and connects every touchpoint to personalize end-to-end customer experiences at scale. Adobe Experience Platform is now handling over 21.5 Trillion (yes, you read that right — that’s “trillion” with a T) segment evaluations every day.

Real-Time — Customers expect relevant and compelling experiences in milliseconds, every time. Adobe can uniquely deliver personalization at scale in real time via our Edge Network, Intelligent Decisioning and AI-accelerated workflows.

Adobe Experience Platform — This leading-edge platform is purpose-built to enable CXM across the end-to-end journey that any customer (consumer or business buyer) has with a brand. By consolidating data and content centrally, we have created foundational infrastructure that can be leveraged by all Adobe applications — and the customer’s technology ecosystem.

Trust — As data privacy and trust become mission-critical for digital business success, companies must architect their technology and apply governance to continually earn customers' trust by balancing data privacy with responsible and relevant experience delivery. Our ongoing investment in Adobe Experience Platform as the foundation for strong governance capabilities across our Experience Cloud business is more important than ever.

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Adobe named a Leader for fifth consecutive year in 2022 Gartner® Magic Quadrant™ for Digital Experie...

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