As a result of the global pandemic and the resulting lockdowns, brands have spent the past year reimagining customer engagement in physical spaces. While in-store experiences may be changing, customer-obsessed brands see this as an opportunity to improve experiences by connecting online and offline channels, providing a consistent, personalized experience from web to mobile and all the way through to digital signage in physical spaces.
At Adobe, enabling brands to provide a seamless customer journey across all channels has been the guiding vision for Adobe Experience Manager Screens. We’re accomplishing this by expanding Adobe’s best-in-class omnichannel content management capabilities to physical spaces. This purpose-built digital signage capability within Adobe Experience Manager is now offered as a cloud native service. Always up to date, the new Adobe Experience Manager Screens as a Cloud Service allows for automatic scaling support for millions of digital signage devices and unlock new possibilities in the delivery of personalized experiences at scale.
The launch of Adobe Experience Manager Screens as a Cloud Service delivers on three objectives:
Omnichannel: Seamlessly extends Adobe Experience Manager Sites and Assets on Cloud Service to digital signage use cases
Reliability: Microservices provide resilient, reliable, and efficient content delivery to display panels
Scalability: Automatically scales to massive scale digital signage networks in an ever-expanding IoT world
By delivering on these objectives, Adobe now provides its customers the foundation for delivering any type of modern digital signage experience imaginable. As an example, a fast food-chain that previously showed the same display content to customers can now benefit from the scalability of Screens as a Cloud Service to tailor the display content to each specific customer based on their order history and interaction with the brand.