Adobe Integrates Adobe Experience Manager Assets With Marketo Engage | AEM Community Seeding

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Adobe Integrates Adobe Experience Manager Assets With Marketo Engage by Dom Nicastro

Abstract

Adobe spent $4.75 billion acquiring Marketo in 2018 and recently made what officials call one of its most significant integrations post-acquisition. The company announced an Adobe Experience Manager Asset (AEM Assets) Selector, which allows Marketo Engage users to access assets from Adobe’s digital asset management (DAM) offering. This integration — announced in its Release Notes for January 2020 — is available for Marketo customers who are also customers of AEM Assets (the Adobe DAM) and have version 6.5 or higher. Marketo Engage, formerly called the Marketo Platform, is a part of Adobe Experience Cloud, supporting demand and account-based marketing strategies. Why is this announcement so significant? This is the second major integration between Adobe and Marketo post-acquisition, the first being the one between Marketo and the Adobe Platform Launch, which offers tag management capabilities. That integration married Adobe’s tag management capabilities with Marketo’s custom JavaScript tracking code, called Munchkin, and an integration with Bizible, Marketo’s revenue attribution system.

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Adobe Integrates Adobe Experience Manager Assets With Marketo Engage

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