Adobe Experience Platform: A Stronger Customer Connection | AEM Community Seeding

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Adobe Experience Platform: A Stronger Customer Connection by HARSH WALIA

Abstract

A high-quality customer experience is essential for brands to strengthen relationships with their customers. Per Forrester, “on average, customers who have a high-quality experience are 2.7 times more likely to keep doing business with a brand than customers who have a low-quality experience”. Another Forrester study confirms that customer experience is rapidly becoming a key differentiator for brands seeking to gain a competitive advantage. Brands must stay connected with their customers, who are rapidly learning and adopting a growing list of interactive channels and devices. To deliver the best experience possible, brands need systems that can quickly adapt and scale to an accelerating volume of signals. Sync your Adobe Experience Cloud data for the best results. The innovations in Adobe Experience Cloud allow marketers to stay ahead of their customers. Adobe’s Experience Platform (AEP) was recently added as a new product, part of the Adobe Experience Cloud. AEP was purpose-built from the ground up with an open and extensible architecture to serve as a modern data foundation for building, optimizing, managing and personalizing customer experiences. Today, marketers that are using Adobe Analytics, Adobe Target, Adobe Audience Manager or other Adobe Experience Cloud products have access to data generated from their connected digital properties. These marketers, in most cases, are using these products effectively and are likely innovating at the customer’s speed... but they can do better!

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Adobe Experience Platform: A Stronger Customer Connection

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