In light of the pandemic, digital has become the primary way for people to connect, work, be entertained and shop. Data from Adobe Analytics shows that online spending over the 2020 holiday season grew a spectacular 32 percent YoY in the US. And for the first time ever, more than half of online spend came from smartphones on Christmas Day. Overall, smartphones accounted for 40 percent of the holiday season’s ecommerce growth. The shopping and spending habits show that successfully engaging consumers on digital and mobile is more critical than ever for commerce.
To contend with this massive shift of consumers going online to buy, brands need to quickly overcome common challenges faced in delivering exceptional digital and mobile experiences, such as struggling to create app-like shoppable experiences that convert to sales at any point of customer journey. In addition, brands cannot seamlessly scale while gaining insights to optimize their experiences.