Adobe Experience Manager (AEM) as a Cloud Service: What’s it Mean for Marketers? | AEM Community Seeding

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16-04-2020

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Adobe Experience Manager (AEM) as a Cloud Service: What’s it Mean for Marketers? by Majda Anwar

Abstract

In January of this year, Adobe announced the availability of Adobe Experience Manager (AEM) as a Cloud Service. This highly-anticipated announcement could mean a lot of change for marketers currently using the application. It also presents an opportunity for marketers who previously didn’t consider the tool. We took a moment to speak with one of our resident Adobe-Certified Experts, Katelyn Booth, to get a better understanding of what this means for marketers and the industry. Katelyn, can you first give us some background about Adobe Experience Manager? Customer experience is the competitive battleground where informed customers expect personalized omni-channel messaging at any given time. Marketing and IT departments are challenged to adapt with agility to changing demands, but struggle to maintain complex MarTech stacks that achieve an optimal digital customer journey.

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Adobe Experience Manager (AEM) as a Cloud Service: What’s it Mean for Marketers?

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