For many years WordPress has been the most popular CMS platform for blogs and marketing sites among small and mid-sized companies. Easy to set up, OTB plugins, and excellent community support make it the right choice if your goal is to bring up a site quickly in a cost-effective way.
With a growing digital footprint and cross channel customer journey, enterprise marketing teams need to have a tighter and agile cross-channel campaign orchestration. This requires a modern platform that allows marketers to do faster delivery of content and create a cross experience and personalized experience. Adobe AEM is the most popular Web CMS platform that meets all modern enterprise marketing teams’ demands.
Limitations of WordPress as an Enterprise CMS?
WordPress provides many out of box templates for different types of online experiences. However, these templates are not flexible at all and often require expert help for troubleshooting and customization.
In The New Digital age, customers can consume data through different devices and channels. It is challenging for marketers to create unified messages across all channels quickly. WordPress provides some plugins for multichannel e-commerce experience but does not have the right solution for general experience and data messages to different channels.