For many years WordPress has been the most popular CMS platform for blogs and marketing sites among small and mid-sized companies. Easy to set up, OTB plugins, and excellent community support make it the right choice if your goal is to bring up a site quickly in a cost-effective way.
With a growing digital footprint and cross channel customer journey, enterprise marketing teams need to have a tighter and agile cross-channel campaign orchestration. This requires a modern platform that allows marketers to do faster delivery of content and create a cross experience and personalized experience. Adobe AEM is the most popular Web CMS platform that meets all modern enterprise marketing teams’ demands.
Limitations of WordPress as an Enterprise CMS?
WordPress provides many out of box templates for different types of online experiences. However, these templates are not flexible at all and often require expert help for troubleshooting and customization.
In The New Digital age, customers can consume data through different devices and channels. It is challenging for marketers to create unified messages across all channels quickly. WordPress provides some plugins for multichannel e-commerce experience but does not have the right solution for general experience and data messages to different channels.
Marketing sites for medium to large organizations mostly have many assets, images, and videos; the WordPress platform does not provide infrastructure to upload and manage assets at scale. Tagging, searching, and image renditions to support different device sizes are critical features required to manage assets well.
The WordPress platform inherently is not designed to scale.
While plugins and themes provide immense flexibility to add new features quickly, these plugins and themes are poorly coded and create vulnerability concerns, allowing malicious inclusions and attacks on a standing website built on the framework. There are other challenges related to regular updates to plugins. Bug in a plugin can bring down the whole site. Also, sometimes it is challenging to trace down problematic plugins.
Mid to large-sized companies may have required many authors to manage sites collaboratively and have different roles with varied permission. To manage collaborations at scale, you need a robust workflow management system. WordPress provides a basic workflow to add review steps before publishing content.
WordPress cloud hosting provides good flexibility for managing platforms on the cloud. And they also offer maintenance features like automatic updates, monitoring, backup, etc. But it is still limited in terms of scalability, support for plugin related issues, log monitoring for problems, etc. Code deployment and DB updates require manual steps as cloud providers do not provide a CICD process for automating code deployment.