Today, we’re excited to share that over 80% of Adobe Experience Cloud customers across our category-leading applications are now relying on AI-powered capabilities to drive their digital modernisation. Adobe Sensei, Adobe’s AI and ML technology, powers intelligent services that can easily be applied across the organisation to deliver great customer experiences. Adobe Sensei is uniquely focused on solving digital experience challenges by enhancing human creativity and intelligence to help brands create and design better content, accelerate business processes, and personalise customer experiences.
Sensei-powered capabilities are built into Adobe’s enterprise applications as out-of-box functionality, while additional AI-as-a-service features can be accessed via the Adobe Experience Platform. Adobe’s turnkey solutions can be easily implemented by marketers, content strategists, and business analysts across marketing and IT organisations to optimise and deliver personalised experiences at scale and in real-time.
This includes the development and delivery of timely cross-channel campaigns, the ability to better understand influential factors behind specific customer behaviours, the anticipation of the next customer interaction, intelligent product recommendations for e-commerce, the rapid creation of production-ready quality content, and the ability to quantify the marketing impact of touchpoints across customer journeys.