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Adobe Analytics Data Insertion API

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Level 1

Hi All,

 

I am working on integration of a channel with Adobe Analytics using data insertion API. Just wanted to understand how Adobe creates visit KPI for data flowing from data insertion API without time stamps.

 

Thanks in Advance

 

 

1 Reply

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Level 1

Hi Everyone,

 

The Data Insertion API supports HTTP POST and HTTP GET for submitting data to Adobe Experience Cloud servers.

 

The Adobe Analytics provides a mechanism for server-side data collection and submission to Experience Cloud servers. Instead of using JavaScript beacons on each Web page to transmit visitor data to Experience Cloud servers, server-side data collection collects data based solely on Web browser requests and Web server responses.

While this data capture method cannot capture all data that is available via page-based beacons, it provides valuable insight into user activity on your Web pages without the overhead associated with attaching a JavaScript beacon to every Web page.