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Adobe Summit 2023 [19th to 23rd March, Las Vegas and Virtual] | Complete AEM Session & Lab list

Adobe Analytics Data Insertion API


Level 1

Hi All,


I am working on integration of a channel with Adobe Analytics using data insertion API. Just wanted to understand how Adobe creates visit KPI for data flowing from data insertion API without time stamps.


Thanks in Advance



1 Reply


Level 1

Hi Everyone,


The Data Insertion API supports HTTP POST and HTTP GET for submitting data to Adobe Experience Cloud servers.


The Adobe Analytics provides a mechanism for server-side data collection and submission to Experience Cloud servers. Instead of using JavaScript beacons on each Web page to transmit visitor data to Experience Cloud servers, server-side data collection collects data based solely on Web browser requests and Web server responses.

While this data capture method cannot capture all data that is available via page-based beacons, it provides valuable insight into user activity on your Web pages without the overhead associated with attaching a JavaScript beacon to every Web page.