At Adobe, we see this report is a reflection of the mission-critical need companies across industries are recognizing to deliver an exceptional, relevant experience to their customers beginning at first touch and continuing throughout their journey.
We believe our recognition is a testament to the success our customers and partners have achieved using Adobe Target to delight their customers and drive business results. Coupled with major monthly releases and enhancements we continue to provide in Adobe Target, we’re helping leading brands innovate and excel in Customer Experience Management (CXM).
What is a personalization engine?
In the report, Gartner defines personalization engines as “Software that applies context about individual users to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases: marketing, digital commerce and customer experience (CX).”
Continued delivery of world-class personalized experiences
It’s gratifying when we see we are achieving our goal of enabling our customers to provide their consumers with extraordinary and relevant experiences — the types of experiences that not only get visitors to return, but that develop deep customer loyalty.