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A people-centered approach to AI | AEM Community Blog Seeding

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A people-centered approach to AI by Adobe

Abstract

In recent years, the debates surrounding artificial intelligence (AI) have grown at a pace that’s arguably been surpassed only by advances in the tech itself. In business, for example, there is a lack of consensus around the most impactful use-cases for AI. It’s therefore not surprising that more than three out of four businesses say they’re barely breaking even from their AI investments, even as a supermajority consider it a mainstream technology—according to research from PWC.

Discussions in the social sciences focus on even greater stakes, from the impact of bias in AI, to concerns about safety and security, to the question of whether the tech could have dire consequences for humanity.

The common thread across these debates is the question of humanity’s role in AI’s future. Some see AI’s greatest promise in areas where AI replaces human beings and human endeavor. At Adobe, we see things differently. We take a people-centric approach to AI, viewing it as something to help people, not replace them.

From this people-centered perspective, AI is “augmented” intelligence that empowers people to do things faster, cheaper, and better both at work and in their day-to-day lives.

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A people-centered approach to AI

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