7 criteria for evaluating an agile CMS (RFP template included) | AEM Community Blog Seeding

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7 criteria for evaluating an agile CMS (RFP template included) by Nikunj Merchant

Abstract

A good content management system (CMS) is more than just a simple website builder — it also forms the backbone that is responsible for delivering seamless digital customer experiences across a multitude of channels. With hundreds of CMS options to choose from, it’s easy for an organization to get lost in a sea of competing features while evaluating different vendors. Selecting the right CMS depends on an organization’s business needs, goals, and use cases.

Forrester Research recognizes that an agile CMS enables brands to deliver modern, digital experiences. Read on to learn how to choose an agile CMS and to learn more about its benefits.

Download our sample RFP template to help you make an informed decision. It also includes a list of important questions to ask vendors as you’re doing your research on finding the right CMS for your business.

What is an agile CMS?
An “agile CMS” is a term coined by Forrester Research to describe a flexible and extensible CMS solution that offers both developers and marketing practitioners a common set of publishing, workflow, and collaboration tools to iteratively create, curate, and deliver content across channels and campaigns.

7 key criteria for choosing an agile CMS
Traditional content management systems often mean enterprise teams end up working in silos with different tools and platforms for marketing, IT, and other practitioners. To combat this, an agile CMS needs to have the following:

1. A holistic approach to managing enterprise content
Holistic content management requires understanding that different teams need to manage a variety of content types in multiple locations.

Look for a CMS that unifies content operations into a content hub — a singular location where all teams can find and manage enterprise content. This makes it possible for a marketing team to manage a product launch by orchestrating unified content delivery across websites, mobile apps, campaign engines, commerce tools, internal systems, support portals, and knowledge bases from the same platform. Such an approach enables efficiency and content reuse across the organization as different teams can easily find and leverage content that has already been created.

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7 criteria for evaluating an agile CMS (RFP template included)

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