2020 saw businesses worldwide rushing to establish an online presence as the global pandemic forced doors shut. However, with some restrictions beginning to ease, businesses will be defined in 2021 by how flexible they can be to maintain a strong digital presence and simultaneously support a return to brick-and-mortar establishments. Managing your company’s marketing operations in this dynamic landscape may feel overwhelming, especially since many countries, states, and even cities will re-open at different rates, and E-commerce is firmly here to stay. With the robust Adobe Experience Manager® (AEM) platform, companies can feel empowered to navigate this new landscape and confidently reach customers both online and in-person in any locale.
The pandemic has accelerated the move towards E-commerce.
With the solidification of online business over the past year, companies are expected to make a quick and seamless transition to E-commerce. With countless time-saving features, including cloud-native Digital Asset Management and intelligent AI, AEM allows your team’s creatives, marketers, and developers to collaborate more efficiently and not waste time on minutia like tagging, cropping, and adapting assets. Using Adobe’s powerful core components, companies can get up and running with AEM Sites and Assets in under 90 days.