Both large and small businesses are turning to Adobe® to manage their customer-facing websites and other marketing efforts. A key Adobe product for website deployment is Adobe Experience Manager® (AEM), which provides powerful tools to perform the dual functions of site content management and digital asset management.
AEM’s powerful features not only provide simple content and digital asset management, but also support:
1. A common marketing message across all channels, including channels managed by both AEM and by third parties
2. An up-to-date marketing message, provided by full governance of all digital asset edits, approvals, and deliveries
3. A rapid delivery of marketing messages, via automation of key content and digital asset tasks
To fully take advantage of AEM’s power, be sure to use these three proven ways to get the most out of AEM.
Create an omnichannel experience with AEM
Your best customers consume information on a myriad of platforms, ranging from emails to voice assistants. These omnichannel customers are a profitable niche; a 2017 study showed that omnichannel customers spent 10% more online than single-channel customers. But it is costly to provide marketing information across all channels.
AEM can manage content for all channels in a single location, even for third-party channels and non-formatted (headless) channels.
AEM uses experience fragments to support omnichannel marketing. In AEM, an experience fragment is a group of components that can be referenced within pages. When the experience fragment is edited, that edit is carried over to all locations in which the experience fragment is used. Experience fragments can be used both on formatted pages managed directly by AEM, and on non-formatted headless content managed by third-party applications. This ensures that you can provide a common marketing message on your web pages, emails, chatbots, and all content.