Digital transformation journeys can be exciting for enterprise organizations looking to evolve their digital ecosystems. But they can also feel daunting. Though digital transformation promises to bring new capabilities for delivering more effective and engaging experiences to customers, the process can also disrupt every part of a business with the added pressure that everything should operate normally. The prospect of moving hundreds of thousands of digital objects critical to your business can create anxiety for many marketing leaders about how to get started.
For organizations that manage large amounts of content, transformation is especially intimidating because that content needs to maintain its integrity while it moves out of legacy systems into new platforms.
Digital transformation projects that include implementing a more advanced content management system (CMS) like Adobe Experience Manager will include a migration phase. That phase will be one of the more complex phases of the project. Migration is typically executed during the final stage, which adds even more complexity to the project’s overall success. To make the journey worth the effort, it’s essential to plan for all phases of the migration to ensure the transformation ends with users adopting all the new capabilities.
Every digital transformation should include a content strategy that considers the current and desired content lifecycle (and that strategy also needs to align with immediate and future business goals). No matter how challenging your migration may seem, following these five guiding principles can help ensure success even with the most complex migration efforts.