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DAM Update Asset (Per Site)

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Is it possible to have separate DAM Update Asset workflows for images, etc. depending on what site they're for?

For example, if we have 3 sites, could we process images differently for each -- for example, different compression rate, image sizes, etc. for each site?

If possible, what's the best approach?

Would one need a separate DAM Update Asset workflow for each site? Or would one customize DAM Update Asset to handle each site?

What would trigger the different conditions? I'm imagining upload location ... but interested to hear other suggestions / possibilities.

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