How CCMS enables personalized, consistent, and scalable content experiences
64% decision makers find it challenging to meet modern demands for content creation, according to a recent Forrester study commissioned by Adobe. The study reveals that traditional content management systems pose significant challenges in delivering consistent and scalable content experiences across customer touchpoints.
This primary research conducted by Forrester explores how a CCMS can help organizations alleviate content challenges, mitigate content-related risks and drive unified and consistent content experiences across channels through efficient structured content management. Join us and Nick Barber, Senior Analyst at Forrester, as we walk you through the key findings of the study.