Audience Creation Options in Experience Cloud

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felstead

Employee

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felstead

Employee

felstead
Employee

08-05-2019

A common question asked by customers with multiple solutions, is "in which solution do I build my audience?"

When considering where to generate your audiences, whether Audience Manager, Adobe Analytics, direct in other Adobe solutions or via People Core Services, itโ€™s best to first review the following help page:

https://helpx.adobe.com/uk/marketing-cloud-core/kb/People/Audience-Creation-Options.html

For more detailed help about creating an audience in each solution please see links below:

People Core Services (Audience Library): https://marketing.adobe.com/resources/help/en_US/mcloud/audience_library.html

Analytics: https://marketing.adobe.com/resources/help/en_US/analytics/segment/seg_workflow.html

Audience Manager: https://helpx.adobe.com/marketing-cloud/how-to/audience-discovery.html