#Adobechat - How do you see digital experiences changing in the future? What will facilitate these changes?

Gigazelle

Employee

19-10-2016

Each week on Twitter, @AdobeMktgCloud asks several questions to the community. Responses are transcribed here to facilitate further discussion. The following is question 1 asked Oct 19 2016:

How do you see digital experiences changing in the future? What will facilitate these changes?

Michael Halbrook ‏@Halbrook
More/most digital experiences will be personalized & 1:1. Tech & location awareness will allow for this.

Loni Stark ‏@lonistark
See digital & physical experience continue to blur. Connected devices #IoT #AR #VR & desire for heightened experience.

Christopher Thames ‏@ChrisThames29
Where do I start? Virtual Reality, AI integration, self-driving cars, the hyperloop, Mars tours, etc.

Venture ‏@VentureComms
Digital experiences need to become more visually immersive. We're getting there with the rise in VR, AR, and livestream.

David Daniels ‏@EmailDaniels
They will be hyper relevant and personalized. This will be driven by Identity Management, People Based Marketing.

David Cooperstein ‏@minicooper
Digital experiences will become more than just web/mobile/screen driven. They are going to enhance offline through many "interfaces".

Jennifer Baker ‏@JenniferBakerCo
Digital experiences HAVE changed the future.

R2integrated ‏@R2integrated
Consumer tech always drives change in UX. Big question right now is whether or not VR/AR manages to find a stable audience.

Rina Popat ‏@RinaSPopat
Users are becoming more savvy to their experience. Orgs need to enhance the way users interact with content.

Ken Burbary ‏@kenburbary
Experiences will continue to improve via personalization, data integration that gives greater context and optimal outcomes.

Cory Edwards @coryedwards
The future of digital experiences will be in a world where personalization meets relevance & need for customers.

Pernille Korzon ‏@PernilleKorzon
More Customer journey demands know-how will be more demanding on peer-2-peer knowledge sharing.

What are your thoughts on this question? If you didn't have an opportunity to respond on Twitter, please share your thoughts here!