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Adobe Summit 2019 | S977 - Digital Trends in Automotive 2019 & How BMW Is Driving Customer Centricity

Level 10
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Session Details

“Netflixication of the Car” and “How the purchase of the car will mark the beginning and not the end of sale” are just some of the insights given by the Key Digital Trends in Automotive conducted by Frost & Sullivan. Besides this Trends sneak, learn from BMW directly how this premium brand applies data, advanced analytics, and marketing automation to achieve a customer-centric lifecycle approach. Hear from one of our customers about how they are aligning the global organization in becoming fully customer-centric and delivering the next-best offer or action to their customers and prospects. BMW describes the three key success factors for a next-best offer approach.


Axel Heyenga, Industry Strategy Director, Adobe

Andreas  Walter, Head of Customer Insights & Interaction Management, BMW Group

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S977 - Digital Trends in Automotive 2019 & How BMW Is Driving Customer Centricity


Please use this thread to ask the question related to this session.

2 Replies
Level 1
Level 1

Is there somewhere I can see this session?

Level 10
Level 10

Typically these can be found on the Summit website. However it looks like they just updated the site for 2020 so the 2019 content is no longer available. Here is direct like to this specific session.-