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Adobe Summit 2019 | S946 - Automate Your Tag Governance and Take Back Your Time

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Session Details

The most valuable asset in business is time. Unfortunately, most companies still spend an unacceptable portion of their time manually QAing their tags and analytics implementations — time that would be infinitely better spent analyzing the data being collected to make impactful business decisions. A more effective option is to use a tag governance solution that automates the testing of your analytics implementations with audits, journeys, rules, reports, and alerts.


  • Quickly QA your implementations in pre-production, before they go live and impact revenue
  • Automatically validate your release cycles to ensure that everything stayed in place and is collecting accurate data
  • Receive automatic notifications the second something breaks so that you don’t miss a beat


Patrick Hillery, VP, Customer Success in Solutions Engineering, ObservePoint

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S946 - Automate Your Tag Governance and Take Back Your Time


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