WOW! Audience Manager has proven to be an amazing tool with cutting-edge functionality. To make sure that you’re taking advantage of these awesome features with the rest of your Experience Cloud investment, we’ll review where Audience Manager sits within the Experience Cloud stack and demonstrate how to make it the hub to support Experience Cloud. Learn about the opportunities for real-time segment activation and value realization when using Audience Manager to power activation through Adobe Target and Adobe Advertising Cloud. Then, we’ll cross into the bidirectional, server-side data shares with Adobe Analytics and how to further support additional Audience Manager integrations. Although we’re just scratching the surface, you’ll leave feeling empowered and excited with the knowledge of how to seamlessly power digital marketing efforts by keeping Audience Manager as both the brains and the brawn of the operation. Learn about:
- Data management platform centralization for real-time activation on-site and in media
- Cutting-edge use cases for analysis to better understand the users you are targeting
- Data-backed value realization that similar strategies can attain
Nicholas Cammuso, Senior Consultant, Adobe
Kevin Day, Program Manager - Audience Management, Sprint
S106 - Powering Adobe Experience Cloud with Adobe Audience Manager
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