Customers want to interact with your brand on their terms, not yours. Accurate, real-time segmentation is critical, especially with regard to lifestyle marketing. In today’s martech ecosystem, the term “real-time” has all but lost its meaning. What does real-time really mean? How is this measured (milli-seconds, eye blinks, etc)? Why does this matter? During this session, we will define real-time and the impact it has on personalization, fluidity of user experience, universal frequency capping, suppression and the ability to surface valuable insights via Audience Analytics reporting.
Key considerations in selecting technology that supports real-time use cases
Real-time use cases powered by Audience Manager, Adobe’s DMP
The value realization of real-time DMP technology
How to leverage the bi-directional connectivity between Adobe Analytics & Adobe Audience Manager in a meaningful & impactful way